How do agencies report AI visibility to clients?
Use one consistent format per client each month: the baseline, this month's result, what you did, what changed and what comes next. Keep each client's prompt set fixed, and state how you measured. Google's Search Console covers Google traffic, and everything else comes from your own repeatable checks.
Free to read, no signup. Nova drafts a branded report per client for your approval.
What reporting exists
Of the documentation reviewed, only Google describes reporting for its AI features, and only inside Search Console.
Search Console covers Google Search
The Performance report shows clicks, impressions, CTR and position by query and page, with web, image, video and news search types.
Search Console Performance reportAI traffic is counted under Web
Google says traffic from AI features is counted in the Web search type, not as a separate line.
AI features and your websiteFive steps to do it yourself
Do it by hand with these steps, or hand the whole thing to Nova.
Set the baseline per client
Fix a prompt set per client and record the starting answer share.
Nova: builds a baseline for each client.
Run the set monthly
Run each client's set across engines on the same day each month.
Nova: runs every client's set on schedule.
Add traffic and conversions
Add Search Console data and GA4 channel data where available.
Nova: adds traffic and conversion data.
Explain changes and actions
List actions taken, changes seen and next steps in plain words.
Nova: links changes to actions.
Send and review
Share the report, agree next actions and archive it.
Nova: drafts the report for your approval.
Short on time? Nova, your AI brand visibility expert, runs this Maneuver on your brand and tracks the result.
Take it to NovaA client report, section by section
| Section | Content | Source | Note |
|---|---|---|---|
| Headline | Answer share [N]% (was [N]%) | Your runs | Fixed prompt set |
| Traffic | [N] AI sessions | GA4 | Floor, not total |
| Next steps | [Action 1-3] | You | Owner and date |
Nova then keeps every client's history, so each report builds on the last.
Take this Maneuver into your own AI agent
Get client-report.md, a ready-to-use skill file with a client report template, a monthly run log and a next-steps table. Drop it into Claude, Cursor or any agent that reads SKILL.md files.
Skill file for Claude, Cursor and other agents
- A client report template
- A monthly run log
- A next-steps table
Questions, answered.
Relevant reads
All articlesLet Nova draft your client reports
Nova opens with this Maneuver loaded. Nothing ships without your approval.