AUD-08 · Audit Maneuver

Why does AI cite the wrong version of my page?

Because the same page is reachable at more than one address, such as with tracking parameters, with and without www, or over HTTP and HTTPS, and engines may pick any of them. Choose one preferred URL and point the others at it with permanent redirects or canonical tags. Google describes both methods and says redirects are the strongest signal.

Free to read, no signup. Nova finds duplicate versions of your key pages.

01 · What the AI companies say

What Google says about duplicate URLs

Straight from Google's documentation. Other engines have not published the same guidance.

Google

Why duplicates appear

Google says the same content can be reachable at several addresses, commonly through tracking parameters, host variants such as www or not, HTTP versus HTTPS, and alternate paths.

Consolidate duplicate URLs
Google

Three ways to state a preference

Google ranks permanent redirects as the strongest signal, rel=canonical as strong, and a sitemap as the weakest. They can be combined, and if you state no preference Google chooses a version itself.

Consolidate duplicate URLs
02 · The Maneuver

Five steps to one preferred version

Do it by hand with these steps, or hand the whole thing to Nova.

  1. Find the version being cited

    Ask the engines your key questions and note the exact URL each cites, including any parameters or old paths.

    Nova: lists the URLs engines cite for your prompts.

  2. Find every version that exists

    Test www and non-www, HTTP and HTTPS, trailing slashes, tracking parameters and old paths for each key page.

    Nova: finds the duplicate versions of your key pages.

  3. Choose one preferred URL

    Pick the clean, current address you want everyone to use, and use it in links, sitemaps and profiles.

    Nova: suggests the preferred URL for each page.

  4. Redirect or canonicalise the rest

    Use a permanent redirect when a version should be retired, and rel=canonical when it must stay reachable. List the preferred URL in your sitemap.

    Nova: drafts the redirect and canonical rules for approval.

  5. Check again later

    Re-ask the engines in a few weeks and check which URL they cite. Allow time for recrawling.

    Nova: re-checks the cited URLs and reports the change.

Nova

Short on time? Nova, your AI brand visibility expert, runs this Maneuver on your brand and tracks the result.

Take it to Nova
03 · What Nova hands back

Duplicate versions and the fix

Sample output for a fictional site
Cited URLPreferred URLIssueFix
http://www.[domain]/pricinghttps://[domain]/pricingHTTP and wwwPermanent redirect
[domain]/pricing?utm=[source]https://[domain]/pricingTracking parameterCanonical tag
[domain]/old-pricinghttps://[domain]/pricingRetired pagePermanent redirect

Nova then re-checks which URLs engines cite, so you see whether they now use the preferred one.

04 · Free skill file

Take this Maneuver into your own AI agent

Get duplicate-page-fix.md, a ready-to-use skill file with a version-hunting routine, a preferred-URL table and a re-check routine. Drop it into Claude, Cursor or any agent that reads SKILL.md files.

duplicate-page-fix.md

Skill file for Claude, Cursor and other agents

  • A duplicate URL hunting routine
  • A preferred-URL table
  • A redirect versus canonical guide
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05 · FAQ

Questions, answered.

Let Nova find your duplicate pages

Nova opens with this Maneuver loaded. You approve every change before it ships.

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