How do I benchmark my AI visibility against competitors?
Run the same fixed prompts, in the same engines on the same day, and record which brands appear. Compare your answer share with named rivals engine by engine, and note the sources behind their wins. No engine publishes competitor data, so the benchmark comes from your own repeatable runs.
Free to read, no signup. Nova runs the benchmark across engines and rivals.
What's documented
No engine publishes competitor visibility data. Google notes its AI features may run several related searches, so use many prompts.
Many prompts give a fairer picture
Google says AI features may run several related searches to build a response, so a single prompt can mislead. Use a spread of prompts across your category.
AI features and your websiteFive steps to do it yourself
Do it by hand with these steps, or hand the whole thing to Nova.
Choose rivals and prompts
Pick three to five named competitors and a fixed prompt set that covers your category.
Nova: suggests rivals from your prompts.
Run on the same day
Run every prompt in each engine on the same day, in fresh sessions.
Nova: runs the benchmark across engines.
Record who appears
For each prompt, log every brand named and the sources cited.
Nova: logs every brand named.
Compare share
Compute share per engine for you and each rival.
Nova: builds the comparison table.
Find the reasons
Look at the sources behind rivals' wins and plan moves.
Nova: lists sources behind rivals' wins.
Short on time? Nova, your AI brand visibility expert, runs this Maneuver on your brand and tracks the result.
Take it to NovaAnswer share against rivals
| Brand | ChatGPT | Perplexity | Gemini | Note |
|---|---|---|---|---|
| You | [N]% | [N]% | [N]% | Baseline |
| [Rival A] | [N]% | [N]% | [N]% | Leads on [ENGINE] |
| [Rival B] | [N]% | [N]% | [N]% | Rising |
Nova then re-runs the benchmark monthly, so you see movement against each rival.
Take this Maneuver into your own AI agent
Get competitor-benchmark.md, a ready-to-use skill file with a benchmark run log, a share comparison and a reasons table. Drop it into Claude, Cursor or any agent that reads SKILL.md files.
Skill file for Claude, Cursor and other agents
- A benchmark run log
- A share comparison table
- A reasons-behind-wins table
Questions, answered.
Relevant reads
All articlesLet Nova benchmark you against rivals
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