Why is ChatGPT saying the wrong things about my brand?
Because AI engines answer from the pages they retrieve, and they repeat those pages even when they are out of date. OpenAI's own help centre warns that ChatGPT's search results and citations can be incomplete, outdated or incorrect. The fix is to find the page each wrong claim comes from, correct or outrank it, and state the right fact plainly on your own site.
Free to read, no signup. Nova runs it on your brand across ChatGPT, Perplexity and Gemini.
Every major engine answers from sources it retrieves
Straight from their own documentation. Fix the sources and you fix the answers.
ChatGPT's citations can be outdated or wrong
OpenAI tells users to open cited sources and check their dates, because search results and citations can be incomplete or incorrect.
Searching the web with ChatGPTBlock the search crawler and you disappear
Sites that block OAI-SearchBot won't appear in ChatGPT search answers, so engines lean on other pages about you.
Overview of OpenAI crawlersAI Overviews link to indexed pages
A page must be indexed and eligible for a snippet to appear as a supporting link. Google says no special AI markup is needed.
AI features and your websiteClaude cites the exact text it used
Claude's web search always returns citations with the source URL and the quoted text, so the wording on the source page is what gets repeated.
Claude web search toolFive steps to correct the record
Do it by hand with these steps, or hand the whole thing to Nova.
Write down your brand facts
Pricing, plans, integrations, founding year, what you do and don't do. These are the answers engines should give.
Nova: builds this from your site and asks you to confirm it.
Ask the engines what buyers ask
Run the questions a buyer would type: "How much does [brand] cost?", "Does [brand] integrate with Slack?"
Nova: asks them in ChatGPT, Perplexity and Gemini at once.
Flag every claim that's wrong
Compare each answer to your facts. Note the engine, the wrong claim and how confidently it's stated.
Nova: checks every answer against your facts automatically.
Trace each one to its source
Find the page the engine is leaning on: an old post of yours, a review site, a forum thread.
Nova: lists the likely source URL for each wrong claim.
Fix the source, then re-check
Update your own page, ask third parties to correct theirs, or publish a clearer page that outranks the old one. Re-ask in 30 days.
Nova: drafts each fix for your approval and re-checks at 30 days.
Short on time? Nova, your AI brand visibility expert, runs this Maneuver on your brand and tracks the result.
Take it to NovaEvery wrong claim, its source and the fix
| Engine | What it says | Your fact | Likely source | Fix |
|---|---|---|---|---|
| ChatGPT | "No Slack integration" | Slack app since [DATE] | Review-site profile | Profile update request |
| Perplexity | "Plans start at [OLD PRICE]" | From [YOUR PRICE] | Your old pricing blog post | Update and redirect |
| Gemini | "Built for agencies only" | For in-house teams too | Forum thread | Answer brief + new page |
Nova then tracks each corrected question and re-asks it at 30 days, so you see which claims are fixed and which need another push.
Take this Maneuver into your own AI agent
Get answer-accuracy-sweep.md, a ready-to-use skill file with the question set, severity rules, source tracing and fix templates. Drop it into Claude, Cursor or any agent that reads SKILL.md files.
Skill file for Claude, Cursor and other agents
- Buyer question set across five intents
- Critical, major and minor severity rules
- Source tracing and correction-request templates
Questions, answered.
Relevant reads
All articlesLet Nova run this Maneuver on your brand
Nova opens with this Maneuver loaded. You approve every fix before it ships.