How do I measure my share of AI answers?
Answer share is the number of tested prompts where your brand appears divided by the total prompts, worked out per engine on a fixed prompt set. No engine publishes this figure for you, so you build it from repeatable runs. Record a baseline first, then compare every later run against it.
Free to read, no signup. Nova calculates your baseline and keeps it.
What is and isn't reported
Of the engine documentation reviewed, only Google describes reporting for its AI features, and only as part of Search Console.
AI traffic sits inside Search Console
Google says AI features traffic is counted in the Web search type of the Search Console Performance report, not as a separate line.
AI features and your websiteWhat Search Console reports
The Performance report shows clicks, impressions, CTR and average position by query, page and country. It reports Google Search only.
Search Console Performance reportFive steps to do it yourself
Do it by hand with these steps, or hand the whole thing to Nova.
Fix the prompt set
Choose 25 to 50 buyer prompts and freeze them.
Nova: builds and freezes your prompt set.
Run it in each engine
Ask every prompt in fresh sessions, the same day, and log whether you appear.
Nova: runs the set across engines.
Calculate share
Per engine, divide the prompts where you appear by the total.
Nova: calculates share per engine.
Calculate rivals' share
Do the same for your main rivals so share has context.
Nova: adds your rivals to the table.
Save it as the baseline
Record the date and set. Compare every later run against it.
Nova: stores the baseline and compares later runs.
Short on time? Nova, your AI brand visibility expert, runs this Maneuver on your brand and tracks the result.
Take it to NovaA baseline by engine
| Engine | Prompts tested | You appear | Your share | Top rival share |
|---|---|---|---|---|
| ChatGPT | [N] | [N] | [N]% | [N]% |
| Perplexity | [N] | [N] | [N]% | [N]% |
| Gemini | [N] | [N] | [N]% | [N]% |
Nova then keeps the baseline, so each run shows change against it.
Take this Maneuver into your own AI agent
Get answer-share-baseline.md, a ready-to-use skill file with a baseline run log, a share calculation and a comparison template. Drop it into Claude, Cursor or any agent that reads SKILL.md files.
Skill file for Claude, Cursor and other agents
- A baseline run log
- A share calculation
- A baseline comparison template
Questions, answered.
Relevant reads
All articlesLet Nova set your baseline
Nova opens with this Maneuver loaded. Nothing ships without your approval.