How do I show up when AI answers "X vs Y" and "alternatives"?
Publish a fair comparison page that names the alternatives, explains which option suits which need and backs its claims with first-hand evidence. Google's guidance on reviews and comparisons asks for exactly that, and one-sided pages are the least useful to readers and engines alike. Build one page per comparison buyers actually ask.
Free to read, no signup. Nova drafts the comparison page from your facts, for your approval.
What good comparisons look like, per Google
Straight from Google's documentation on reviews and helpful content.
Compare fairly and say who it suits
Google's review guidance says to explain what makes an option stand out from competitors, note alternatives and identify which option suits particular needs.
Write high quality product reviewsBack a 'best' pick with evidence
When you name a top choice, Google says to justify it with first-hand evidence such as your own testing, and to weigh pros and cons from your own research, not only the maker's claims.
Write high quality product reviewsDisclose affiliate links
Google says affiliate links should be disclosed and that its spam policies for affiliate pages still apply. Ranked lists should be useful on their own.
Write high quality product reviewsFive steps to a comparison page that earns a place
Do it by hand with these steps, or hand the whole thing to Nova.
Find the comparisons buyers ask
List the "[you] vs [rival]" and "[rival] alternatives" prompts your buyers use, and note which engines lead with a rival.
Nova: finds the vs and alternatives prompts where you are missing.
Choose fair criteria
Pick the factors buyers weigh: price, fit, features, support, limits. Explain why each matters.
Nova: suggests criteria from reviews and buyer questions.
Gather evidence
Use your own testing, screenshots, data and customer examples. Cite the competitor's own public pages for their facts.
Nova: collects public facts and flags anything you cannot back up.
Say who each option suits
State "best for" per option, including where the rival is the better pick. Honest limits build trust.
Nova: drafts a best-for line per option for you to edit.
Publish, disclose and check
Disclose that it is your product and any affiliate links, keep facts current, then re-run the prompts in 30 days.
Nova: re-checks the prompts at 30 days and reports where you now appear.
Short on time? Nova, your AI brand visibility expert, runs this Maneuver on your brand and tracks the result.
Take it to NovaA comparison table, ready to edit
| Criterion | You | [Competitor] | Best for | Evidence |
|---|---|---|---|---|
| Price | From [YOUR PRICE] | From [RIVAL PRICE] | Small teams: you | Public pricing pages |
| Integrations | [N] apps | [N] apps | Depends on stack | Integrations pages |
| Support | [YOUR SUPPORT] | [RIVAL SUPPORT] | Larger teams: rival | Your testing [DATE] |
Nova then tracks the vs and alternatives prompts and shows whether the page starts to be cited.
Take this Maneuver into your own AI agent
Get comparison-page.md, a ready-to-use skill file with a criteria template, an evidence log and a best-for format. Drop it into Claude, Cursor or any agent that reads SKILL.md files.
Skill file for Claude, Cursor and other agents
- A criteria and evidence template
- A fair best-for format
- A disclosure and fact-check checklist
Questions, answered.
Relevant reads
All articlesLet Nova draft your comparison page
Nova opens with this Maneuver loaded. You approve every claim before it ships.