Why does AI recommend my product for the wrong use case?
Because engines judge fit from the claims on the pages they retrieve, and broad or vague claims about what you do let them match you to use cases you don't serve. No engine documents how it matches use cases. Publish a clear page for each use case you do serve, say who you are not for, and correct the pages that overstate what you do.
Free to read, no signup. Nova shows which use cases each engine recommends you for.
What the guidance says about clear, honest pages
No engine documents how it matches use cases. Google's guidance on purpose and honest coverage applies.
A clear purpose for a defined audience
Google asks whether content has a clear purpose, serves an intended audience and leaves a reader able to reach their goal, rather than promising more than it delivers.
Creating helpful, reliable, people-first contentKey facts in text, matched to the page
For AI features, Google says to keep important content in text form and to keep structured data matching the visible text, so what a page claims is clear.
AI features and your websiteFive steps to fix a use-case mismatch
Do it by hand with these steps, or hand the whole thing to Nova.
List the use cases you serve
Write the jobs you do well, who each is for, and the ones you don't serve. Be honest about limits.
Nova: drafts this from your site and asks you to confirm it.
Ask what engines recommend you for
Ask "What is [brand] good for?" and "Is [brand] good for [use case]?" Record the answers and cited pages.
Nova: asks across engines and lists the use cases each names.
Spot the mismatches
Mark the use cases engines name that you don't serve, and ones you serve that they miss.
Nova: flags the mismatches in each answer.
Trace the vague claims
Find the pages that make broad claims, such as 'for everyone' or 'any team', that let engines over-match.
Nova: lists the pages carrying the broad claims.
Publish clear pages and recheck
Write a page per use case, state who you are not for, tighten broad claims and re-ask in a few weeks.
Nova: drafts the pages for approval and re-checks later.
Short on time? Nova, your AI brand visibility expert, runs this Maneuver on your brand and tracks the result.
Take it to NovaUse cases engines name, and the fix
| Engine | Recommends you for | Serves it? | Likely source | Fix |
|---|---|---|---|---|
| ChatGPT | [USE CASE A] | Yes | Your product page | None |
| Perplexity | [USE CASE B] | No | Broad claim on home page | Narrow the claim |
| Gemini | None for [USE CASE C] | Yes | No page | Write a page for it |
Nova then re-asks the questions at 30 days, so you see whether the use cases match.
Take this Maneuver into your own AI agent
Get use-case-mismatch.md, a ready-to-use skill file with a use-case inventory, a mismatch table and a page brief. Drop it into Claude, Cursor or any agent that reads SKILL.md files.
Skill file for Claude, Cursor and other agents
- A use-case inventory
- A mismatch table
- A per-use-case page brief
Questions, answered.
Relevant reads
All articlesLet Nova match you to the right use cases
Nova opens with this Maneuver loaded. You approve every change before it ships.