TRK-02 · Track Maneuver

Why is AI saying negative things about my brand?

Engines repeat what the pages they retrieve say, so negative lines usually trace to reviews, forum threads, news or old posts. Find the source of each line, separate what is wrong from what is fair criticism, correct the facts and respond honestly. No engine documents how to request a correction to an answer.

Free to read, no signup. Nova traces each negative line to its source.

01 · What the AI companies say

What the documentation covers

No engine documents how to ask for a corrected answer. Anthropic documents how to report policy-violating content and how to keep your own content out of Claude's search results.

Anthropic

Reporting is for policy violations

Anthropic's help article covers reporting content that breaks its usage policies or local law, and keeping your own content out of Claude's web search. It does not describe a way to request corrections to incorrect information.

Reporting, blocking and removing content from Claude
Google

Accuracy and honesty come first

Google's guidance asks content to be accurate and warns against content made mainly to attract search traffic. Honest, factual responses to criticism are the safest route.

Creating helpful, reliable, people-first content
02 · The Maneuver

Five steps to do it yourself

Do it by hand with these steps, or hand the whole thing to Nova.

  1. Ask the engines about your reputation

    Ask 'Is [brand] any good?', 'Problems with [brand]' and 'Is [brand] worth it?' Save answers and cited pages.

    Nova: asks reputation questions across engines and saves the sources.

  2. Trace each negative line

    Open the cited pages and find the sentence behind each negative line.

    Nova: traces each negative line to its source.

  3. Separate wrong from fair

    Mark each claim as factually wrong, outdated, fair criticism or unclear. Only the first two are for correction.

    Nova: classifies each claim for your review.

  4. Respond to the sources

    Correct facts with proof, update what you own and reply honestly to fair criticism, disclosing who you are.

    Nova: drafts responses and corrections for approval.

  5. Recheck

    Re-ask the questions in a few weeks.

    Nova: re-checks and reports the change.

Nova

Short on time? Nova, your AI brand visibility expert, runs this Maneuver on your brand and tracks the result.

Take it to Nova
03 · What Nova hands back

Every negative line and what to do

Sample output for a fictional brand
EngineSaysTypeLikely sourceMove
ChatGPT[NEGATIVE CLAIM]OutdatedOld reviewUpdate and respond
Perplexity[NEGATIVE CLAIM]Fair criticismForum threadReply honestly
Gemini[NEGATIVE CLAIM]WrongNews articleRequest correction

Nova then re-asks the questions at 30 days, so you see how the picture changes.

04 · Free skill file

Take this Maneuver into your own AI agent

Get sentiment-watch.md, a ready-to-use skill file with a reputation question set, a claim classifier and a response template. Drop it into Claude, Cursor or any agent that reads SKILL.md files.

sentiment-watch.md

Skill file for Claude, Cursor and other agents

  • A reputation question set
  • A wrong-versus-fair classifier
  • A response template
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05 · FAQ

Questions, answered.

Let Nova trace what AI says about you

Nova opens with this Maneuver loaded. Nothing ships without your approval.

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