How do different buyer roles ask AI about my product?
Each role in a buying team asks about different things: a founder about cost and risk, a marketer about results, an IT lead about security and setup. No engine publishes role-based prompt data, so build the sets from how your own buyers talk, then check whether you appear for each role's questions.
Free to read, no signup. Nova drafts a prompt set for each buyer role.
What the guidance says about audiences and questions
No engine publishes role-based prompt data. Google's guidance on audiences and related searches applies.
Different questions, different searches
Google says AI Overviews and AI Mode may run several related searches across subtopics to build one response, so questions from different angles can lead to different supporting pages.
AI features and your websiteWrite for a defined audience
Google's helpful-content guidance asks whether content serves an intended audience and has a clear purpose, with the page leaving readers able to reach their goal.
Creating helpful, reliable, people-first contentFive steps to build role-based prompts
Do it by hand with these steps, or hand the whole thing to Nova.
List the roles in a purchase
Name the people involved: the user, the manager, finance, IT or security, and the executive sponsor.
Nova: suggests roles from your customers and sales notes.
Capture each role's concerns
Write what each role cares about: results, cost, risk, setup, integration, proof. Use real quotes from calls and emails.
Nova: drafts concerns per role for you to correct.
Write prompts per role
Write four to six full questions per role, such as "As a [role], how do I evaluate [category] tools?"
Nova: drafts the prompts in each role's words.
Run them and compare
Ask each prompt in each engine and record whether you appear, by role.
Nova: runs the sets and shows appearance by role.
Fill the role gaps
Where you're missing, publish a page that speaks to that role's questions. Re-run in a few weeks.
Nova: drafts role pages for approval and re-checks later.
Short on time? Nova, your AI brand visibility expert, runs this Maneuver on your brand and tracks the result.
Take it to NovaPrompts by role, and where you appear
| Role | Prompt | You appear? | Gap | Fix |
|---|---|---|---|---|
| Marketing lead | How do I report [category] results? | Yes | None | None |
| IT lead | Is [category tool] secure for [company size]? | No | No security page | Publish a security page |
| Finance | What does [category tool] cost per year? | Sometimes | Pricing unclear | Clarify pricing |
Nova then re-runs the role prompts at 30 days, so you see where coverage improves.
Take this Maneuver into your own AI agent
Get persona-prompts.md, a ready-to-use skill file with a role list, a concerns template and a prompt-writing routine. Drop it into Claude, Cursor or any agent that reads SKILL.md files.
Skill file for Claude, Cursor and other agents
- A buyer role list
- A concerns template per role
- A role prompt-writing routine
Questions, answered.
Relevant reads
All articlesLet Nova build your role-based prompts
Nova opens with this Maneuver loaded. You approve every prompt before it is tracked.