How do I check what AI says after a product launch?
Take a snapshot of what engines say before you launch, then re-run the same prompts at intervals over several weeks. Engines learn about a launch only as the pages about it become reachable. OpenAI says robots.txt changes take about 24 hours to apply, and other effects can take longer.
Free to read, no signup. Nova takes the snapshots and compares them.
What affects how fast engines notice
No engine publishes how quickly new pages are picked up. OpenAI documents a timing for robots.txt changes.
Allow the bots before you launch
OpenAI says OAI-SearchBot surfaces sites in ChatGPT search and that robots.txt changes take about 24 hours to apply.
Overview of OpenAI crawlersNew pages must be indexed to appear
Google says a page must be indexed and snippet-eligible to appear in AI features, and that meeting requirements does not guarantee it.
AI features and your websiteFive steps to do it yourself
Do it by hand with these steps, or hand the whole thing to Nova.
Set the launch prompts
List prompts about the product, the category and your brand name.
Nova: drafts launch prompts from your plan.
Take the before snapshot
Run them in each engine before launch and save answers and sources.
Nova: saves the before snapshot.
Prepare and allow
Publish the launch pages, confirm bots can reach them and state the facts plainly.
Nova: checks that bots can reach your launch pages.
Re-run on a schedule
Re-run at one day, one week and four weeks. Note when engines pick up the news.
Nova: re-runs on your schedule.
Fix what's wrong
Trace wrong or missing details to sources and correct them.
Nova: drafts fixes for approval.
Short on time? Nova, your AI brand visibility expert, runs this Maneuver on your brand and tracks the result.
Take it to NovaBefore and after a launch
| Prompt | Before | Day [N] | Week [N] | Gap |
|---|---|---|---|---|
| What is [product]? | Not known | Partly | Accurate | None |
| [Brand] pricing | Old | Old | Updated | Source fixed |
| [Brand] vs [rival] | Rival only | Rival only | Both | Comparison page |
Nova then keeps the snapshots, so you can see how long engines take to catch up.
Take this Maneuver into your own AI agent
Get launch-watch.md, a ready-to-use skill file with a before-and-after snapshot log, a schedule and a fix routine. Drop it into Claude, Cursor or any agent that reads SKILL.md files.
Skill file for Claude, Cursor and other agents
- A before-and-after snapshot log
- A re-run schedule
- A fix-what's-wrong routine
Questions, answered.
Relevant reads
All articlesLet Nova watch your launch
Nova opens with this Maneuver loaded. Nothing ships without your approval.