GAP-07 · Gaps Maneuver

Why does Gemini recommend my brand but ChatGPT doesn't?

Because each company runs its own bots and builds answers from the pages it retrieves, so what one engine finds can differ from another. Check that every engine's search bot can reach you, then compare which sources each one cites for the same prompt. The gap is usually a missing access rule or a source only one engine uses.

Free to read, no signup. Nova compares each engine's answer and sources side by side.

01 · What the AI companies say

Each company runs its own search bots

Straight from their own documentation. No engine publishes how its answers compare with another's.

OpenAI

OAI-SearchBot feeds ChatGPT search

OpenAI says OAI-SearchBot surfaces sites in ChatGPT search, and that robots.txt changes take about 24 hours. GPTBot is a separate bot for training.

Overview of OpenAI crawlers
Perplexity

PerplexityBot indexes for Perplexity

Perplexity says PerplexityBot indexes sites so they can be surfaced and linked in its search results, and that its bot settings work independently of each other.

Perplexity crawlers
Anthropic

Claude-SearchBot supports Claude search

Anthropic says Claude-SearchBot crawls to improve search results and Claude-User fetches pages for user questions. Blocking them can reduce visibility there.

Does Anthropic crawl data from the web?
Google

Google AI features follow Googlebot rules

Google says Googlebot's robots.txt rules manage crawling for Search, and pages must be indexed and snippet-eligible to appear in its AI features.

AI features and your website
02 · The Maneuver

Five steps to close an engine gap

Do it by hand with these steps, or hand the whole thing to Nova.

  1. Run the same prompts everywhere

    Ask a set of prompts in each engine, in fresh sessions, and note where you appear and where you don't.

    Nova: runs your prompts across engines and logs the results.

  2. Check each engine's access

    Confirm OAI-SearchBot, PerplexityBot, Claude-SearchBot and Googlebot can reach your pages and aren't blocked by rules.

    Nova: checks access for each engine's search bot.

  3. Compare the cited sources

    List the pages each engine cites for the same prompt. Note sources one engine uses and another doesn't.

    Nova: lines up the cited sources per engine.

  4. Find what the winning engine sees

    Open the sources behind the engine that names you. Find what they say and whether the others can reach them.

    Nova: marks sources only the winning engine cites.

  5. Fix and recheck

    Open access where needed, and earn or improve the sources the other engines use. Re-run in a few weeks.

    Nova: drafts the fixes for approval and re-checks later.

Nova

Short on time? Nova, your AI brand visibility expert, runs this Maneuver on your brand and tracks the result.

Take it to Nova
03 · What Nova hands back

Each engine, its access and its sources

Sample output for a fictional brand
EngineYou appear?Bot accessTop cited sourceGap
GeminiYesAllowed[Your guide page]None
ChatGPTNoOAI-SearchBot blocked[Review site]Allow bot, request listing
PerplexitySometimesAllowed[Forum thread]Add a helpful answer

Nova then re-runs the prompts at 30 days, so you see whether the gap narrows.

04 · Free skill file

Take this Maneuver into your own AI agent

Get engine-disparity.md, a ready-to-use skill file with a per-engine run log, an access check and a source comparison table. Drop it into Claude, Cursor or any agent that reads SKILL.md files.

engine-disparity.md

Skill file for Claude, Cursor and other agents

  • A per-engine run log
  • A bot access checklist
  • A source comparison table
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05 · FAQ

Questions, answered.

Let Nova compare every engine

Nova opens with this Maneuver loaded. You approve every change before it ships.

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