How do I publish original data AI engines will cite?
Publish numbers only you have, such as anonymised aggregate results or a survey you ran, and explain how you collected them. Google asks whether a page offers original information or analysis, and warns against summarising what others have said. State the method, the sample and the limits, and never invent a figure.
Free to read, no signup. Nova helps you plan the data page from numbers you already hold.
What the guidance asks for
No engine documents how it chooses data to cite. Google's guidance on original information applies.
Original information or analysis
Google asks whether a page provides original information, reporting, research or analysis, rather than summarising other sources without adding value.
Creating helpful, reliable, people-first contentShow who and how
Google's who, how and why check asks for clear authorship and, where readers would wonder, an explanation of how content was made.
Creating helpful, reliable, people-first contentKey content in text
For AI features, Google says to keep important content in text, so state key numbers in the page text, not only in charts.
AI features and your websiteFive steps to a citable data page
Do it by hand with these steps, or hand the whole thing to Nova.
Find the data you hold
List numbers only you can publish: aggregate usage, survey results or benchmarks, within privacy rules.
Nova: finds candidate datasets in your data.
Check it is safe and sound
Confirm you can publish it, anonymise it and that the sample is large enough to be meaningful.
Nova: flags privacy and sample-size issues.
Write the finding first
Lead with the main finding in a sentence, then the method, sample and limits.
Nova: drafts the finding and method.
Put numbers in text
State key figures in the page text, with a simple chart as support.
Nova: drafts the page for approval.
Cite and update
Add the date, author and how to cite it. Update on a schedule and note changes.
Nova: re-checks and reminds you to update.
Short on time? Nova, your AI brand visibility expert, runs this Maneuver on your brand and tracks the result.
Take it to NovaA data page brief
| Element | Content | Evidence | Status |
|---|---|---|---|
| Main finding | [FINDING] ([N]% of [SAMPLE]) | [DATASET] | Draft |
| Method | [HOW COLLECTED] | [DATE RANGE] | Draft |
| Limits | [LIMITS] | [NOTES] | Draft |
Nova then tracks whether the page starts to be cited for the questions it answers.
Take this Maneuver into your own AI agent
Get original-data-page.md, a ready-to-use skill file with a dataset check, a method note template and a page brief. Drop it into Claude, Cursor or any agent that reads SKILL.md files.
Skill file for Claude, Cursor and other agents
- A dataset safety check
- A method and limits note
- A data page brief
Questions, answered.
Relevant reads
All articlesLet Nova plan your data page
Nova opens with this Maneuver loaded. Nothing ships without your approval.