How do I write FAQs that AI engines quote?
Use the real questions buyers ask, answer each directly in the first sentence, and keep every answer in plain text on the page. Do not rely on FAQ markup: Google's documentation now says the FAQ rich result no longer appears in Search. A clear, honest question-and-answer is useful to readers and easy for any engine to quote.
Free to read, no signup. Nova drafts FAQs from the questions your buyers actually ask.
What Google says about FAQ markup
Straight from Google's documentation. The FAQ rich result was retired, so the value is in the content, not the markup.
The FAQ rich result is retired
Google's changelog says the FAQ rich result stopped appearing in Google Search from 7 May 2026, and its documentation was removed.
FAQ structured dataLeave the reader able to act
Google asks whether content leaves readers able to reach their goal, and warns against promising answers to questions that have no confirmed answer.
Creating helpful, reliable, people-first contentKey content in text
Google lists keeping important content in text form among the basics for appearing in AI features.
AI features and your websiteFive steps to write FAQs worth quoting
Do it by hand with these steps, or hand the whole thing to Nova.
Collect real questions
Use sales calls, support emails, reviews and your tracked prompts. Keep the buyer's wording.
Nova: gathers questions from your prompts and data.
Group and prune
Group by topic, merge duplicates and drop questions you can't answer honestly.
Nova: groups and prunes the list.
Answer directly
Start each answer with the direct answer in one or two sentences, then add detail or a link.
Nova: drafts answers for you to edit.
Place them where they help
Put FAQs on the page the question belongs to, in visible text, not on a separate dumping page.
Nova: suggests which page each belongs on.
Keep them current
Review FAQs when facts change, and recheck that they match the page.
Nova: flags FAQs that no longer match your facts.
Short on time? Nova, your AI brand visibility expert, runs this Maneuver on your brand and tracks the result.
Take it to NovaFAQs by page
| Page | Question | Answer starts with | Source of question |
|---|---|---|---|
| /pricing | Is there a free plan? | [DIRECT ANSWER] | Support emails |
| /product | Does it integrate with [TOOL]? | [DIRECT ANSWER] | Sales calls |
| /about | Who is it for? | [DIRECT ANSWER] | Tracked prompt |
Nova then tracks whether these pages start to be cited for the matching questions.
Take this Maneuver into your own AI agent
Get faq-builder.md, a ready-to-use skill file with a question collection routine, an answer template and a placement guide. Drop it into Claude, Cursor or any agent that reads SKILL.md files.
Skill file for Claude, Cursor and other agents
- A question collection routine
- A direct-answer template
- A placement guide
Questions, answered.
Relevant reads
All articlesLet Nova draft FAQs from real questions
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