How do I show up in AI answers in other languages?
Publish real translated pages for each market, link the versions together with hreflang so each points back to the others, and test your prompts in each language. Google treats fully translated pages as separate content, not duplicates. The other engines have not published equivalent guidance, so test each one.
Free to read, no signup. Nova builds a prompt set for each market.
What Google says about multiple languages
Straight from Google's documentation. The other engines have not published equivalent guidance.
Link every version to the others
Google says hreflang annotations tell it which pages are versions of the same content, and each version must list itself and every other version, or the tags may be ignored.
Localized versions of your pagesTranslated pages are not duplicates
Google says localized versions count as duplicates only when the main content stays untranslated, so fully translated pages are fine.
Localized versions of your pagesThe same technical basics apply
Google says AI features need indexed, snippet-eligible pages and no special markup, so each language version needs to meet those basics.
AI features and your websiteFive steps to do it yourself
Do it by hand with these steps, or hand the whole thing to Nova.
Choose your markets
List the languages and regions that matter and the products offered in each.
Nova: suggests markets from your traffic and customers.
Write real versions
Translate and adapt the key pages properly, rather than leaving them half-translated.
Nova: lists the key pages to localise first.
Link them with hreflang
Add reciprocal hreflang annotations with valid language and region codes, plus an x-default.
Nova: drafts the annotations for approval.
Test prompts in each language
Ask your buyer prompts in each language and record whether you appear and who does.
Nova: runs a prompt set per market.
Fix gaps and recheck
Fill missing pages or sources per market and re-run in a few weeks.
Nova: drafts the fixes and re-checks.
Short on time? Nova, your AI brand visibility expert, runs this Maneuver on your brand and tracks the result.
Take it to NovaCoverage by market
| Market | Pages localised | hreflang ok | You appear? | Fix |
|---|---|---|---|---|
| [Market A] | [N] of [N] | Yes | Sometimes | Add missing pages |
| [Market B] | [N] of [N] | Missing return links | No | Fix annotations |
| [Market C] | [N] of [N] | Yes | Yes | None |
Nova then re-runs each market's prompts at 30 days, so you see where coverage improves.
Take this Maneuver into your own AI agent
Get market-coverage.md, a ready-to-use skill file with a market list, an hreflang checklist and a per-market prompt routine. Drop it into Claude, Cursor or any agent that reads SKILL.md files.
Skill file for Claude, Cursor and other agents
- A market and page inventory
- An hreflang checklist
- A per-market prompt routine
Questions, answered.
Relevant reads
All articlesLet Nova cover your new markets
Nova opens with this Maneuver loaded. Nothing ships without your approval.