How do I make AI-drafted content sound like my brand?
Use AI for structure and a first draft, then edit it against a written voice sheet and check every fact before it goes live. Google says AI can help with research and structure, but that content with no added value can break its spam policy. A voice sheet and a human pass keep the draft yours.
Free to read, no signup. Nova edits drafts against your voice sheet, for your approval.
What Google says about AI-drafted content
Straight from Google's documentation. The same discipline applies whichever engine reads the page.
AI can help, with review
Google says generative AI can help with researching a topic and adding structure to original content, and advises fact-checking and reviewing AI output before publishing, including titles and descriptions.
Using generative AI content on your siteScaled content with no value is spam
Using AI to produce many pages that add no value for users may violate Google's spam policy on scaled content abuse, however the content was made.
Using generative AI content on your siteEffort and originality count
Google judges main content on effort, originality and accuracy, and says automated text without human oversight shows little effort. It also suggests explaining how content was made.
Creating helpful, reliable, people-first contentFive steps to an on-voice draft
Do it by hand with these steps, or hand the whole thing to Nova.
Write a voice sheet
Capture tone, sentence length, words you use and words you never use, plus three real examples of your writing at its best.
Nova: drafts a voice sheet from your site and asks you to confirm it.
Draft with AI for structure
Use AI for outline and first draft. Give it the voice sheet, your facts and the question the page answers.
Nova: drafts from your facts and voice sheet, not from guesses.
Check every fact
Verify names, numbers, prices and claims against a source. Remove anything you cannot back up.
Nova: flags claims that do not match your brand facts.
Cut filler and add your own
Remove generic lines, repeated phrases and empty openers. Add a real example, number or opinion only you can give.
Nova: marks generic phrasing and suggests where your own detail goes.
Add authorship and publish
Add a real author, and where readers would wonder, a line about how the content was made. Then publish and recheck.
Nova: queues the edit for your approval. Nothing is published for you.
Short on time? Nova, your AI brand visibility expert, runs this Maneuver on your brand and tracks the result.
Take it to NovaA draft, edited against your voice
| Draft line | Issue | Edit | Rule applied |
|---|---|---|---|
| In today's fast-paced world... | Generic opener | Start with the answer | No filler openers |
| Our revolutionary platform... | Unsupported claim | State what it does, with [PROOF] | Claims need proof |
| Click here to learn more | Vague link text | See how pricing works | Specific, plain verbs |
Nova then keeps the voice sheet with your account, so every draft is checked against the same rules.
Take this Maneuver into your own AI agent
Get voice-pass.md, a ready-to-use skill file with a voice sheet template, an edit checklist and a fact-check routine. Drop it into Claude, Cursor or any agent that reads SKILL.md files.
Skill file for Claude, Cursor and other agents
- A voice sheet template
- An edit and de-filler checklist
- A fact-check and authorship routine
Questions, answered.
Relevant reads
All articlesLet Nova keep every draft on voice
Nova opens with this Maneuver loaded. You approve every edit before it ships.