How do I show my sales team what AI says about us?
Give sales a one-page brief of what each engine says about you and your main rivals, with the claims that are right, the ones that are wrong and how to respond when a prospect repeats them. Keep it current, and use it to feed fixes back to marketing.
Free to read, no signup. Nova drafts the brief from your tracked answers.
What to rely on
No engine publishes what it says about brands, so the brief comes from your own runs. Answers vary, so note the date.
Answers vary and are not guaranteed
Google notes that AI features may run several related searches and that meeting requirements does not guarantee results, so date every snapshot.
AI features and your websiteFive steps to do it yourself
Do it by hand with these steps, or hand the whole thing to Nova.
Ask the questions buyers ask
Run discovery, comparison, pricing and objection prompts in each engine.
Nova: runs buyer questions across engines.
Record what is said
Save what each engine says about you and each rival, and the sources.
Nova: saves the answers and sources.
Sort right from wrong
Mark claims that are accurate, outdated or wrong.
Nova: classifies each claim.
Write the talk track
For each wrong or tricky claim, write a short, honest response with proof.
Nova: drafts response lines for approval.
Refresh and feed back
Update the brief regularly and send wrong claims back to marketing.
Nova: refreshes it on your schedule.
Short on time? Nova, your AI brand visibility expert, runs this Maneuver on your brand and tracks the result.
Take it to NovaA one-page sales brief
| Prompt | What engines say | Accurate? | If a prospect says it |
|---|---|---|---|
| [BRAND] pricing | [CLAIM] | Outdated | Our current pricing is [YOUR PRICE] |
| [BRAND] vs [RIVAL] | [CLAIM] | Partly | The difference is [FACT] |
| Does [BRAND] integrate with [TOOL]? | [CLAIM] | Wrong | Yes, since [DATE] |
Nova then refreshes the brief each month, so sales always has the current picture.
Take this Maneuver into your own AI agent
Get sales-brief.md, a ready-to-use skill file with a brief template, a claim classifier and a talk-track template. Drop it into Claude, Cursor or any agent that reads SKILL.md files.
Skill file for Claude, Cursor and other agents
- A one-page brief template
- A claim classifier
- A talk-track template
Questions, answered.
Relevant reads
All articlesLet Nova brief your sales team
Nova opens with this Maneuver loaded. Nothing ships without your approval.