What is a brand facts page and do I need one?
A brand facts page is one plain page that states your basic facts: what you do, who it is for, pricing approach, key integrations, location and founding details. You don't strictly need one, but it gives engines and readers a single current source to repeat. Keep it in plain text and up to date, and link it from your home page.
Free to read, no signup. Nova drafts the page from your site and asks you to confirm each fact.
What the guidance supports
No engine asks for a brand facts page. Google's guidance on text content and organisation details supports the idea.
Key content in text, profiles current
Google lists keeping important content in text form, and keeping Merchant Center and Business Profile information up to date, among its basics for AI features.
AI features and your websiteDescribe your organisation clearly
Google says Organization markup helps it understand your organisation's details, such as name, url, logo and profile links, and tell it apart from others.
Organization structured dataAccurate, with a clear purpose
Google's guidance asks content to be accurate and made to help people, with clear authorship.
Creating helpful, reliable, people-first contentFive steps to a facts page
Do it by hand with these steps, or hand the whole thing to Nova.
List your core facts
Write what you do, who it is for, what it costs (or how pricing works), key integrations, location and founding year.
Nova: drafts the list from your site.
Confirm each fact
Check each against a source and mark anything you can't support. Remove it or use a placeholder.
Nova: asks you to confirm each fact.
Write it plainly
Use short sentences and a simple structure. Put it in text, not images.
Nova: drafts the page for approval.
Publish and link it
Put it on a stable URL, link it from your home page and footer and keep the wording consistent with other pages.
Nova: suggests where to link it.
Keep it current
Review it whenever pricing, features or positioning change, and update the date honestly.
Nova: flags facts that have changed.
Short on time? Nova, your AI brand visibility expert, runs this Maneuver on your brand and tracks the result.
Take it to NovaA brand facts page, section by section
| Section | Fact | Source | Status |
|---|---|---|---|
| What we do | [ONE LINE] | Home page | Confirmed |
| Pricing | From [YOUR PRICE] | Pricing page | Needs update |
| Integrations | [N] apps | Integrations page | Confirmed |
Nova then compares what engines say with this page, so you see where they differ.
Take this Maneuver into your own AI agent
Get brand-facts-page.md, a ready-to-use skill file with a facts template, a confirm-each-fact routine and a publishing checklist. Drop it into Claude, Cursor or any agent that reads SKILL.md files.
Skill file for Claude, Cursor and other agents
- A brand facts template
- A confirm-each-fact routine
- A publishing and upkeep checklist
Questions, answered.
Relevant reads
All articlesLet Nova draft your brand facts page
Nova opens with this Maneuver loaded. Nothing ships without your approval.